How to transform yourself into a brand: Video 1 Introduction

Posted on August 6, 2011 by

There are many components involved in marketing yourself into a brand. They contain a variety of elements that will determine the success of how the market will adopt “you” You don’t need to change yourself into a different person, but you can position or reposition yourself to influence the way you are perceived.

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Engageia on the Red Carpet for Teenage Paparazzo Experience

Posted on July 18, 2011 by
Photo by Zev Vitaly Abosh

Engageia was proud to be a sponsor of the Teenage Paparazzo Experience in Calgary this past weekend. Special guests Adrian Grenier, Juliette Lewis, Evan Ferrante, Lindsay Blackett, and Luke Azevedo mixed it up at West Calgary with a variety of fantastic performances by artist such as Destineak, Dr. Drew, Mandie C, Chris La Pietra, DJ Michelle C. and one of my new favorite performers (one that I feel will rival Kanye West ) Najjah Calibur!

YouVille residence was benefiting from proceeds.

I also had the chance to speak with Camilla Di Giuseppe on the red carpet about some of the future film projects, technology projects and things we have cooking… All in it was a fantastic weekend and had the chance to make some great new friends & business partnerships – more to come on that soon!
Thanks to everyone who made it out to support the event!
Adrian Grenier & Evan Ferrante are not only great film makers – we had the chance to discuss a variety of topics over the weekend and I hold them both in the highest regard as gentlemen & intellectuals. Keep an eye out for future developments with these guys, going to be some exciting stuff to watch for!
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I don’t blog about music – until now…

Posted on July 17, 2011 by

Ok, here is my first post about music. I had the pleasure to meet Najjah Calibur last Friday. I was blown away by his energy, positive attitude and uplifting presence. I had never heard his music. The next night he performed…. Instantly I could not be a bigger fan & supporter. Listen to this music. Like him on Facebook. Buy it on iTunes. Tell your friends.

*I am no way compensated for this endorsement – he is that F’N good. (Fricken good)

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Klout – creating a standard for social Influence

Posted on June 1, 2011 by

If you haven’t checked out Klout.com yet – do it now. Still in beta, this new platform will measure your influence across the social web (ok, just with Twitter and Facebook right now but more coming) and provide you with a score between 1-100. (Lady Gaga was the only one I saw with a 100 score at the time of writing this.) The platform also provides information on the number of people and brands you influence, as well as provides information on your “style” – the way you interact with content.

It’s still quite new but I think this could be a very interesting platform – if you are using HootSuite they have already integrated Klout Scores into the platform when viewing your twitter followers. Anyhow, I invite you all to check it out – pretty cool!

Kent

*O and I almost forgot – take a peek at the Klout Perks section on the site… this looks like it will be interesting!

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iMedia Agency Summit, Bonita Springs, Florida May 2011

Posted on May 27, 2011 by

I had the pleasure of being a guest at the iMedia Agency Summit this month, representing Engageia, the interactive agency that I co-founded. The opening keynote was led by John Durham an old friend who is the CEO of Catalyst:SF and panel of speakers such as Shane Ankeney of Initiative US, Eric J. Grilly of Comcast, Jack Meyers of Media Advisory group and new friend and fellow cigar aficionado Adam Lavelle of iCrossing. The panel set the stage for the rest of the week outlining and discussing the role of the agency today and how it’s changed in the past 7 years. In 2010 4 of AdAges top 10 agencies were publishers. Many of todays publishers are now becoming exchanges, creating media buying desks and acting like agencies – agencies taking on the role of publishers. Brands are becoming content syndicators and curators.

I spent the next few days sitting in panels learning about the latest in DSP’s (Demand Side Platforms) and one on one meeting with some great people such as Robert Gatto, CEO – PointRoll, Neil Perry, President – Poptent, Arthur Muldoon CEO – Accordantmedia as well as meetings with executives from Omnicom Media Group, Integrous Marketing, Mail Online, Media Math, Rachel Zoe Digital Media, JiWire, Targusinfo, Grab Networks, Tube Mogul, nFusion, Knowledge Networks, iBehavior, Akamai, Audience Science, Media Mind, FreeMedia, Move Media, Dynamic Logic, PriceGrabber, and Weatherbug to name a few.

All in all it was a great few days in the sun and am happy to be bringing back a handful of new partners and potential partners for our clients and companies we have holdings in. It’s all quite timely as we are rolling out a demand generation and media buying offer at Engageia – and will be bringing the latest and best in class partnerships to the table for our projects.

I highly recommend signing up for the iMedia Connection Newsletter to keep up to date with the latest news in the digital marketing world.

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SeeMail! An exciting new iPhone App coming soon.

Posted on April 15, 2011 by

SeeMail!

I am very excited that Engageia - a digital incubation, intelligence and interactive agency that I co-founded with Rob Danard - has come on as a partner with some great people to be a part of the development and roll out of SeeMail!

I invite you to take a look at www.seemail.com and sign up for a free download of the premium version. This is going to be very cool!

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Time to Jibe?

Posted on February 12, 2011 by

I have always been a pretty early adopter of new social media platforms. Some have come and gone and others like LinkedIn have grown immensely since I signed up for them (6 years and thousands of connections earlier). I don’t have anything really bad to say about any of them except for Spoke – its horrible if someone doesn’t have access to the email they signed on with and wants to update their profile. A nightmare for anyone who has changed jobs and didn’t update their email prior to departure.

On a positive note though, I wanted to talk quick about a new social platform that is an up and comer and looks like it has promise…. JIBE – Recently I was introduced to Jibe from a friend - I think this one is pretty neat.

Jibe is a platform that will look at all the professional data that you have on LinkedIn and Facebook. It lets you auto import all your education, work and connections to create a profile. It will also that will tell you if any person who is in your contacts is working at any company your are interested in joining or working with. It also has a points system, so if you want to apply for jobs that are posted you can apply right through the system using the points you have either collected from inviting other users, or purchased with real money.

I have mixed emotions on the Post to Wall function for inviting new friends – I can’t stand people soliciting business on my Facebook wall – its my brand, I have built it, so post on your own. (I have turned this off in settings) Otherwise looks like a home run.

Pop on by and take a peek at Jibe.com if you want to check it out. It takes less than 5 minutes to pull all your info into your profile and your off to the races. If you are looking for a job this is definitely one to get on board with.

Until next time!

Kent

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