Tag Archives: Ad Tech

November Rain…

Posted on December 2, 2010 by

November was a very busy month – spent a week in New York and attended Ad:Tech NYC. It was great to catch up with old friends and meet some new ones in the tech space.  My focus has been on the … Continue reading →

Posted in Marketing & Interactive Strategies, Uncategorized | Tagged , , , , , , , , | Leave a comment

Off to Ad:Tech NYC

Posted on October 31, 2010 by

I will be off to Ad:Tech NYC this week with some of the team at ENGAGEIA as well as Meaning in Motion Studios. I am also looking forward to meeting with some of the film people we are working with … Continue reading →

Posted in Entertainment Marketing (Television and Film), Marketing & Interactive Strategies, Uncategorized | Tagged , , , , , , , , | Leave a comment

Content Management Strategies using Social Media

Posted on April 14, 2009 by

The social media landscape today is like word of mouth on Steroids!  In the social media ecosystem all platforms need to be evaluated individually, they are not all created equal. Publishers need to identify KPIs specific to each platform or … Continue reading →

Posted in Ad Tech San Fran - April 2009 | Tagged , , , , , , , , , , | Leave a comment

The Power of Storytelling

Posted on April 14, 2009 by

Had a great session with the folks from Levi Strauss & Co. – here are some of the thoughts. Storytelling can be a way to take a customer new a new level of affinity by sharing brand experiences. Levis does … Continue reading →

Posted in Ad Tech San Fran - April 2009 | Tagged , , , , , , , , , , , , | 1 Comment

Data is the New Black

Posted on April 14, 2009 by

Thats the quote of the day from yesterday, or at least one that stuck out….. Learn something new with every interaction of your audience. Interactions are all related no matter where your audience is coming from. Pay attention, expand your … Continue reading →

Posted in Ad Tech San Fran - April 2009 | Tagged , , , , , , , | 1 Comment