Tag Archives: measurement

iMedia Brand Summit – Loews Coronodo Beach Resort, California

Posted on September 16, 2009 by

The iMedia Brand Summit in Coronado California was a great 3 days of learning, networking and great discussions. iMedia does a fantastic job of brining together a great mix of speakers, brand marketers, and industry leaders from all aspects of … Continue reading →

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Content Management Strategies using Social Media

Posted on April 14, 2009 by

The social media landscape today is like word of mouth on Steroids!  In the social media ecosystem all platforms need to be evaluated individually, they are not all created equal. Publishers need to identify KPIs specific to each platform or … Continue reading →

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The Power of Storytelling

Posted on April 14, 2009 by

Had a great session with the folks from Levi Strauss & Co. – here are some of the thoughts. Storytelling can be a way to take a customer new a new level of affinity by sharing brand experiences. Levis does … Continue reading →

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Data is the New Black

Posted on April 14, 2009 by

Thats the quote of the day from yesterday, or at least one that stuck out….. Learn something new with every interaction of your audience. Interactions are all related no matter where your audience is coming from. Pay attention, expand your … Continue reading →

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