Here is an interview I did with Bethany Simpson from iMedia Connection at the iMedia Agency Summit in Phoenix. We discussed the #ScanYYC campaign we were happy to be a part of putting together.
How it works:
When the QR haircut has been scanned, audiences will be prompted to make a $5 donation by text message or credit card. In return for their support, participants will receive free REDKEN products, exclusive mobile coupons at Edges Salon & Spa locations and be entered into a mobile contest with further Edges Salon Gifts.
To show support & donate: ensure mobile device is equipped with a QR code scanner. To download a QR scanner, text the word ‘SCAN’ to the 5-digit number 70734