Days ago, I clicked the metaphorical “launch” button for my first sweepstakes campaign I produced for the entertainment industry app Fameus. I then took the first deep breath I’ve taken in about three stressful weeks of preparation. Over a dozen partnerships and collaborations had to come together like puzzle pieces in order for it to work. I must say, I’m quite pleased at the cohesion. Spreading the word on start-up apps is one of the greatest challenges, so for us, this new model for collaboration was key. Here’s our story:
The digital sweepstakes platform Spriza is running the promotion. Spriza uses a patent protected approach to rapidly multiply peer-to-peer digital sharing. And it’s not just a numbers game designed to blindly mass-market and hope for perhaps a 1% return. It’s quantity and quality as users are only officially entered for the Grand Prize when their friends register as well. The more invites, the better your chances.
Spriza’s platform specializes in management of each state’s unique sweepstake regulations, one of the most cumbersome elements for most marketers in setting up a campaign.
Entrants view the Fameus-produced sweepstakes details video. Virool then used its extensive network to generate additional video views. The video’s call-to-action directs viewers to Spriza’s landing page. The last puzzle piece is a display campaign which will be managed by the Beverly Hills agency UNITE.
Post registration, applicants receive an email with two important links: 1) a direct link to download the Fameus app in iTunes and 2) a complimentary download of Featured-by-Fameus artist Brittney Bouchard’s latest single.
One of the benefits of working with smaller companies and startups is being able to put together a group of collaborators and do new things.
Hopefully, someone you know will invite you to “Get Fameus”! Otherwise, you can always head over to check out the sweepstakes yourself at http://www.Spriza.com/GetFameus
*Re-posted from my LinkedIn Channel – Follow me on LinkedIn for more